Product Owner (f/m/d)

Permanent employee, Full-time · Berlin

About us

Data is transforming the world. It changes traditional businesses and enables innovation which helps create better products, services and customer experiences. At adsquare, we created a neutral and transparent marketplace to enable companies make better marketing decisions that result into more relevant customer engagement. Our real-time platform brings together buyers and sellers of data in a fair, secure and privacy-friendly way. We empower our partners and clients with sophisticated, yet easy to use self-service instruments, putting them in control and ensuring full transparency.

Our platform processes billions of data points, adds a layer of intelligence and helps making data actionable. To achieve this, we gathered international talent sharing the same vision and passion for cutting-edge technology. Founded in 2012, adsquare is a global company with headquarters in Berlin and offices in London, Paris, New York, Madrid and Milan.

Join our mission and have a real impact on the digital marketing landscape.

Your Mission

As a product owner at adsquare you create value for our customers. You convert customer wishes into stories so that the development team can build the product. As a product owner, you design and develop the product and work together with all stakeholders from engineering to clients.

You are responsible for one of adsquare’s main product lines and manage the following tasks along the product lifecycle:

  • Identify, understand and translate client needs into a product vision and shape a tangible product strategy

  • Manage the whole process from concepts and prototypes to MVPs, product launches and lifecycle management by translating the product strategy into epics, user stories and requirements

  • Take full responsibility for prioritisation and sequencing the product backlog according to the overall vision

  • Work closely with the Engineering Team during sprints to convey the vision and goals, manage the product development process and successfully launch new products and features

  • Establish a clear system for working, capturing ideas, prioritising features and monitoring all product KPIs and business value measurements

  • Be the expert on the market and industry trends to make sure adsquare’s products remain cutting-edge

  • Be responsible for training adsquare’s Sales and Client Services Teams and make sure all stakeholders have the knowledge to successfully use the product

  • Work with the team to refine and improve the development process

Your Profile


You drive client-centric innovation in close collaboration with adsquare’s customers, engineers and UX experts. You are responsible for the success of the product and measure main KPIs which validate success. 


You create the product roadmap and break it down into milestones, epics, user stories and requirements. You act as the main counterpart for the engineering team to create and maintain the product backlog.


You are the product expert and share your knowledge with the organisation. You know the market and you watch competition and their pricing.


You are a good communicator. You write simple stories in the backlog which are easy to understand. You are there for questions for all stakeholders.

Desired Background
  • Attention to detail, exceptional project management and organizational skills, ability to manage multiple projects at once

  • Great communication skills

  • 3-5 years of B2B product management experience in a fast-paced tech company (experience in martech or adtech is a strong plus)

  • Experience with agile product development methods (e.g. Scrum, Kanban, Design Thinking, Prototyping) and ability to apply these to new environments

  • Proven track record in successfully developing and executing product strategies and monitoring product success

  • A strong team-player with ability to work autonomously

  • Excellent English skills (written and verbal)

  • High level of energy and enthusiasm for the digital marketing industry

  • Ability to work in a high pace environment, while managing expectations and measuring your own success

Why us ?
  • You work together with a highly motivated and skilled team of top performers

  • You become part of a fast growing international startup, and can make a real impact on the company’s growth

  • You combine success and fun within a great company culture together with people from all over the world

  • You will work from the headquarters in the start-up centre of Berlin-Mitte

  • You enjoy a competitive remuneration package

If we’ve captured your interest and you want to take part of our team, please send us your application including your notice period as well as your salary expectations.
Francesca as the responsible HR Manager will be your contact person and come back to you asap.

Your application

Thank you for considering a career at adsquare GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

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